How Master Wong Got 5X More Leads From His Recruitment Event

“We Got 50 Leads in Just a Couple Hours!”

“This was our first time using 20/20 Armor at a recruiting event and we got 50 leads in just a couple hours!” says Master Emerson Wong, owner of Pulse TKD with three locations in Ontario. “We have gone to many events and trade shows and never gotten results like this. Usually we hover around 10 leads. We go in our uniforms and we bring kicking pads and some people come around and see us. But the response with 20/20 Armor is really mind-blowing. We had one of the longest lines at the Ajax Winter Festival! We will never go to a trade show or recruiting event without it!”

How Did He Do It?

The setup took little effort. Master Wong put a size 4 20/20 Armor vest on a BOB and challenged attendees to a game of Hit Meter. On Hit Meter, you can instantly measure the power of your punch or kick simply by looking at the vest. Lineups formed, and the goal was to see if they could max out the setting—or, as Master Wong put it, “earn their stripe.”

“Using 20/20 Armor is just so intuitive for the kids. You win or lose the game depending on how hard you hit. Even Tiny Tigers get it with almost no explanation,” says Master Wong. “The kids want to beat their own scores so they’d come back later in the day and we’d get another chance to talk to them. They’d bring their friends so they could compete against each other.”

With a little instruction from Master Wong and his volunteers, attendees earned the right to enter a contest for a free introductory offer.

Why Instruction Is Important

Instruction is key because it shows potential students that they can learn martial arts—instantly overcoming a major barrier to entry. It’s also what differentiates you from any other carnival-style game and gives you the opportunity to connect directly with parents.

What Does It Mean to Get 50 Leads as a School Owner?

There’s an ongoing question in the martial arts industry: what percentage of leads take up an intro offer, and how many of those actually sign up?

Some schools see up to 80% conversion at each stage; others estimate closer to 50%. Let’s go with the more conservative numbers:

• 50% of your leads take the intro offer → 25 students

• 50% of those sign up → 12 students

• Each student pays $100–$150/month → $1,200–$1,800/year

• That’s $14,400–$21,600 in revenue from one event

Of those 12 students, 3–5 may join your black belt program, which is worth $3,000–$5,000 per student. That brings the total estimated revenue to around $30,000—a 10x return from just one recruiting event.

Taking the Trade Show to Social Media

“The thing that we are really excited about is how that experience the kids are having at the booth actually spreads the message even further than just the trade show floor,” says Master Wong. “A lot of parents video taped their kids at our booth. Since kids were cheering each other on, they’d capture this air of excitement. When those parents share that on their social networks, that starts the phone ringing at our school. If you want more students joining your school, you need 20/20 Armor.”

Want 5x More Leads at Every Recruitment Event?

You can place your order today and get started right away with 20/20 Armor.

Have questions? Reach out through the chat or email our Head of Sales, Scott Granger, at scott@2020armor.com—he can tell you everything you need to know.