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My Work

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I've loved writing since I was a kid. I believe stories are what connect people. I've done basically every type of content you can imagine, from slam poetry to white papers that have generated hundreds of leads. I had a viral blog that garnered five million views and helped combat mental health stigma with the Canadian Mental Health Association. I've been an award-winning media strategist for the largest publishing company in Canada and worked with the biggest brands globally on native content campaigns. I helped create the world's largest martial arts class with a technology startup and grew their social communities by 5X. I've been the brand voice for a software company, doubling their leads and tripling their website traffic. I've been an award-nominated researcher for a documentary film produced on Al Jazeera, seen by sixty million people. I'm a weirdo who loves his work and will ensure your company's story connects with your audience.

In my free time, I'm the co-creator and writer behind the critically acclaimed digital series JUST CUDDLE, optioned as a half-hour comedy with Don Ferguson Productions. My work as a screenwriter, spanning multiple short films and web series, has received glowing reviews from The Huffington Post, The Toronto Star, and Metro, among others. I've been a semifinalist for the Cinestory Film Fellowship, a quarterfinalist at the Nicholl Fellowship, and a second-rounder three times at the Austin Film Festival.

"People don't buy what you do, they buy why you do it".

- Simon Sinek

Recent Articles

Featured Articles

Explore a featured selection of my writing work below.
Virtual Gurus •

Virtual Assistant Profile: Valentina Akpan—How AI Became Her Superpower

The first time you meet Valentina Akpan, she greets you with warmth and unwavering eye contact. She speaks with the calm confidence of someone who knows she can solve any problem. But just a few years ago, Valentina’s story looked very different.In 2022, she arrived in Canada from Nigeria with a six-month-old baby in her arms. She was shy, uncertain, and struggling to find work.That single opportunity launched a transformation that would reshape her confidence, her career, and her life.
Virtual Gurus •

My Local Plumber: From Missed Calls to Happy Customers in Just 15 Minutes

For Denise Rodriguez, plumbing isn’t just a business. It is a family tradition. Her grandfather was a plumber, her father followed in his footsteps, and in 1999 she founded her own company, My Local Plumber, in Carrollton, Texas. Today, three of her children have joined the business, keeping that tradition alive.“We’ve grown to 15 employees plus two owners,” says Denise. “We cover a wide range of services. Everything from emergency plumbing calls to bigger repair and installation projects. But t...

The Human and Financial Costs of Poor Inventory Management

Inventory is the heart of your business. You can’t generate revenue without it. And yet, nearly 65% of businesses still rely on spreadsheets to manage this critical function. Modern inventory software improves retention, vendor reliability, team efficiency, and decision-making.

That results in costly mistakes—about 60% of SKUs are inaccurate, contributing to overstock and stockouts that cost global retailers $1.77 trillion annually. With margins this tight, fixing inventory issues can be the difference between staying afloat and going under.
Atheer AiR Enterprise •

The Human Contribution to Machine Downtime

In the last 20 years, machines have become 20 times more reliable. The source of machine breakdown has changed from unreliable machines to issues caused by human operator error. These machine operators can’t keep all the knowledge they need in three ring binders as production lines produce more varied products with more complicated machinery. As a result companies are looking to optimize the human contribution to machine downtime with the support they need to do their best work.

Iris Release: Elevated White-Labeling, Advanced Analytics And Remote Control Capabilities >

We’re excited to announce Atheer’s Iris update is now available!

In the Iris release, Atheer focused on elevating the quality of our White labeling experience, expanding our API capabilities to make it easier to integrate Atheer with your existing systems, and providing a Remote Control AirSessions feature to tackle troubleshooting and complex repair for equipment manufacturers. We’ve also introduced AirInsights, our new advanced analytics engine to give you unprecedented real-time visibility i

Fighting The Skills Gap With Continuous Training >

It’s no secret that retirement of skilled workers has created a massive skills gap. According to a new study by Deloitte this crisis could result in 2.1 million unfilled jobs by 2030. But what about the situation right now?

Forbes Magazine noted that “while the pandemic resulted in more unfilled jobs it highlighted how those currently seeking employment frequently lack the required skills”. Manufacturers reported in 2022 that finding the right talent is now 36% harder than it was in 2018. Most
Atheer AiR Enterprise •

Customer Connect

The relationship with a customer is won or lost after the sale, which means solving their problems quickly is crucial. To achieve this, your customer needs the ability to autonomously solve their own problems quickly, or they need to be be confident that your service team can do it for them. Atheer connects that customer and your service team to the information and resources they need to solve problems quickly and maximize the customer experience.

Atheer Customer Connect is an all-in-one app available from your day-to-day devices that elevates the quality of your customer service at every touch point. Prevent issues before they start with digital self-service for scheduled maintenance and troubleshooting guides for common problems. Customers can get immediately connected to remote visual assistance to solve complex issues without having to wait for a technician to arrive. Atheer Customer Connect lowers call center volume, improves contact center productivity, and keeps your machines up and running.

Learn more here: https://www.atheerair.com/customer-connect/
Atheer AiR Enterprise •

Iris Release Video: Configurable White-labeling, new API capabilities and Advanced Analytics

In the Iris release, Atheer focused on elevating the quality of our White labeling experience, expanding our API capabilities to make it easier to integrate Atheer with your existing systems, and providing a Remote Control AirSessions feature to tackle troubleshooting and complex repair for equipment manufacturers. We’ve also introduced AirInsights, our new advanced analytics engine to give you unprecedented real-time visibility into your service operations. There is a lot to get excited about so hold onto your hats!
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